Services
design support for your brand — meeting you where you’re at
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Brand Identity & Systems
BUILD THE FOUNDATION
A strong brand is more than a logo. It's a visual system that gives your business a clear, cohesive presence wherever it shows up.
I create thoughtful brand identities and practical visual systems designed to feel distinctly yours — and give you the tools to use your brand confidently and consistently.
MAY INCLUDE:Brand discovery & creative direction
Logo & visual identity
Typography & color systems
Supporting graphics & patterns
Brand guidelines
Social & digital brand assets
Brand rollout materials
Final production-ready filesBEST FOR: New businesses, rebrands, established businesses ready for a refresh, and organizations that need a stronger or more cohesive visual identity.
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Campaigns & Marketing Design
BRING YOUR BRAND TO LIFE
Great campaigns need more than a good-looking graphic. They need a clear idea, a cohesive visual direction and thoughtful execution across every touchpoint.
From a single campaign to a full collection of print and digital materials, I help translate your ideas into marketing that feels intentional, engaging and unmistakably yours.
MAY INCLUDE:
Campaign concepts & creative direction
Advertising
Print & digital campaigns
Launch campaigns
Event materials
Promotional materials
Marketing collateral
Campaign systems & templatesBEST FOR: Businesses and organizations launching something new, promoting an initiative, supporting an event or looking for a consistent creative approach across a campaign.
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Web & Digital Design
CREATE A COHESIVE DIGITAL EXPERIENCE.
Your website and digital presence should feel like a natural extension of the brand — thoughtful, cohesive and easy for your audience to navigate.
I design websites and digital experiences that bring your visual identity into the digital space, from full website design to individual pages and supporting digital assets.
MAY INCLUDE:
Website design & redesigns
Squarespace design & development
Website layouts
Landing pages
Digital assets
Digital brand rollout
Supporting graphics & visualsBEST FOR: Businesses and organizations building a new website, refreshing an existing site or bringing a newly developed brand into the digital world.
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Ongoing Creative Support
KEEP YOUR BRAND MOVING
Sometimes you don't need another full-time designer. You just need someone experienced who understands your brand, knows your standards and can jump in when the work keeps coming.
Ongoing creative support provides flexible, senior-level design help for the projects that come up throughout the year — from marketing materials and presentations to campaigns, new initiatives and everything in between.
MAY INCLUDE:
Ongoing marketing design
Campaign support
Presentation & deck design
Sales collateral
Digital & print materials
Brand rollout
New initiatives
Creative direction
Design support for internal marketing teamsBEST FOR: Growing businesses, organizations and marketing teams that need dependable creative support without adding another full-time designer.
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Not sure WHAT you need?
You don't have to know exactly what to ask for.
Sometimes you know you need a new brand. Sometimes you have a campaign coming up. And sometimes you simply know that your marketing isn't working together the way it should.
That's where we can start.
Tell me where you're at, what you're trying to accomplish and what's getting in the way. We'll identify what you need and determine the right scope from there.
Let’s make it happen.
Not seeing exactly what you’re looking for? Every project is different.
Let's talk about what you're working on and create a scope that fits your goals, timeline and needs.
“Caroline created an amazing brand for me when I didn’t know where to start. She asked the perfect questions to help me realize what I was looking for in my branding, and she attentively incorporated the smallest details I said. It’s more than just a brand – it’s a representation of me and my passion, and Caroline recognized and delivered on that in a spectacular way!”
— Emily Y